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The importance of the unsubscribe link
Never underestimate the unsubscribe link. Although it is what it is – in many cases a lost client – you can reinforce your way of thinking and make the most out of your unsubscribes. There are many...
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Analyzing Email Marketing Campaign Results
Analyzing email marketing campaign results is as important as emailing campaigns. Email campaign tracking and reporting is a stepping stone for improving your performance and subscriber engagement....
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Why People Subscribe and Unsubscribe from Email Newsletters
You’ve been there yourself – sooner or later when visiting a company’s website, a sign-up form pops up, asking you to subscribe to an email newsletter. What will motivate you to do so? Take a moment to...
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